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The Unbreakable Rules of Marketing: Strategy Before Tactics

Too many people try tactics before coming up with a good strategy. This is marketing suicide, or at least a good way to waste a bunch of time, money and effort. Tactics rarely work if there is no strategy. Come up with a good strategy then back it up with tactics. Things to remember: Don’t […]

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The Unbreakable Rules of Marketing: Think Really Big

Things to remember: Go big in all you do. Go big in your messaging, your effort and most importantly, your execution. Go bigger than big. Go really big.

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The Unbreakable Rules of Marketing: There is No Formula for Creativity

Things to remember: Your creativity has to be genuine to what you do. There is no magic pill for creativity. Creativity sometime takes hard work to find it.

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The Unbreakable Rules of Marketing: Small is Big

Things to remember: The small stuff makes up the big stuff. If you want to make a big splash, sweat the small details. Pay attention to small because it becomes big.

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The Unbreakable Rules of Marketing: Risk it All

Things to remember: If you don’t risk anything, you risk everything. If you want to reach people, risk the big ideas. Risk creativity. Be willing to risk it all to gain it all.

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The Unbreakable Rules of Marketing: April Fools’

Things to remember: Things aren’t always what they appear to be. Your brand is what others say about you. When you’re consistent, your message will be repeatable by others. Keep it simple. Keep it consistent.

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The Unbreakable Rules of Marketing: Simple is Hard

Things to remember: Keep it simple, make it memorable. Keeping things simple takes a lot of hard work. Behind every great idea is countless years of sweat, trial, error and discovery. It just looks easy at the end.

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The Unbreakable Rules of Marketing: Love is About Doing

Things to remember: Love in all you do, including love of your clients. Love is not just a feeling. It always about doing. Love is in deeds, not in words. Even in marketing.

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The Unbreakable Rules of Marketing: A Good Idea Is Not Enough

Things to remember: A good idea is just that, an idea. It will go no where else without action. A great plan, hard work and action are required to execute a good idea into a great one. Work hard and your ideas will work for you.

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The Unbreakable Rules of Marketing: Know When to Shut Up

Things to remember: Too much marketing is too much. Know who you are trying to reach and why. Know when to stop marketing and let someone buy.

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