Author Archive
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Week #5b – Future Stars

I got another chance to speak this week. It was at Future Stars, the youth communication and leadership club I started 4 years ago. Since I merged the group with another youth group, the attendance has become quite high and I’ve taken on the role of one of the 4 coordinators. I was impressed with […]

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Week #5 – US Bank

The US Bank Columbia Center in Gresham, Oregon was hosting a demo Toastmasters meeting to create interest in starting a Toastmasters club at that location for the internal employees. I was the only speaker for the meeting and I talked about how important communication and leadership skills were in the workforce.  

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Week #4 – Daylighters Toastmasters

Daylighters Toastmasters Club in Beaverton, Oregon was having an open house and wanted to have an outside speaker come and deliver a solo speech for their event. I gave a speech called “Give It Your All!”. It’s about how you should give it your all in everything you do in your life, or you shouldn’t […]

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Week #3 – Toastmasters Leadership Institute

Twice a year,  Toastmasters holds a district-wide training for all the executive club officers called TLI (Toastmasters Leadership Institute). The goal is to train, inspire and motivate the officers so they can in turn go back and use the knowledge and information to run successful clubs. They tried out a new format this time. It […]

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The Unbreakable Rules of Marketing: Marketing Requires a Strategy

Things to remember: Marketing requires a good strategy. A strategy is not a tactic. Be consistent and stick to your strategy.

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The Unbreakable Rules of Marketing: Keep it Simple

Things to remember: Your marketing message should be simple. No one remembers complex. Keep it simple or you’ll simply be forgotten.

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The Unbreakable Rules of Marketing: Marketing is Not an Expense

Things to remember: Marketing is not an expense, it’s an investment. Like any investment, you need a plan to make it a good one. Invest in your marketing, and expect a return on your investment.

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The Unbreakable Rules of Marketing: Be Unexpected

Things to remember: Don’t do the expected thing. Our brains are wired to notice the new and unexpected. Be unexpected. Be entertaining. Be memorable.

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The Unbreakable Rules of Marketing: Go Big or Go Home

Things to remember: “Big” directly relates to the effort that you put out. Marketing is an investment, not an expense. Everything you do for your marketing, do it full out…or don’t even bother.

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The Unbreakable Rules of Marketing: The Medium is Not the Message

Things to remember: The medium cannot replace the message. Your message has to be strong and clear. If the message is strong enough, it can become the medium.

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