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The Unbreakable Rules of Marketing: Your Brand is Your Reputation

Things to remember: You have a brand whether you like it or not. If you aren’t controlling your brand, someone else is. With consistency, creativity, and hard work, you can build a great brand.

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The Unbreakable Rules of Marketing: Emotions are the Ultimate Connection

Things to remember: In marketing, emotions are the ultimate connection. Facts and figures will never motivate people the way emotions can. Never fool yourself into believing that your marketing isn’t about emotions.

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The Unbreakable Rules of Marketing: Perception is Reality

Things to remember: What people believe is ultimately reality. People create their own perceptions, but only from the cloth you provide them with. Control your customer’s perceptions, and reality will take care of itself.

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The Unbreakable Rules of Marketing: Connection is Everything

Things to remember: Connecting with your audience is critical. Do more than communicate. Connect. To truly connect with people you have to be engaging, interactive and reach them on a level they want to be reached.

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The Unbreakable Rules of Marketing: Clients Aren’t Targets

Things to remember: Clients aren’t targets. They are people, just like you and I. If you treat people like targets, they will run as fast as they can in the other direction. Connect with your clients on a level that they want to be reached.

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Spinach Has a Bad Brand

Talk about having a bad brand. Spinach has one of the worst brands ever. Growing up, as kids we never liked spinach. Yet, when we got older, most of us realized that spinach wasn’t that bad. Actually, it was pretty good. So how did spinach get such a bad brand? I really hate to point fingers but I’m […]

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The Unbreakable Rules of Marketing: Creativity

Things to remember: Don’t be afraid to be creative The only way to connect with people is through creativity Don’t do what everyone else is doing

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The Unbreakable Rules of Marketing: Consistency Beats Ability

Things to remember: Someone who is more consistent than you will kick your ass. Consistency comes in many forms. Consistency is constantly telling the same story over and over, and doing that wherever you can.

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Exceptional Women Northwest interview: Cathey Armillas

Listen to Cathey Armillas’ interview on Exceptional Women Northwest to hear about the power of creativity, Toastmasters, and living life backwards! 3 things to take away from this interview: 1) Have the guts to be creative In marketing, you have to connect with people through emotions. Most people want to shout at you with their […]

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You’ve Got to Find What You Love

Steve Jobs shares a wonderful speech on how we have to find what we love in life through his commencement address to Stanford University in 2005. Steve shares three stories: Connecting the Dots: If Steve had never taken a calligraphy class in college, computers may have never have been designed with multiple typefaces and proportionately spaced fonts. […]

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