Things to remember: If you don’t risk anything, you risk everything. If you want to reach people, risk the big ideas. Risk creativity. Be willing to risk it all to gain it all.
for: ‘The Unbreakable Rules of Marketing’
Things to remember: Things aren’t always what they appear to be. Your brand is what others say about you. When you’re consistent, your message will be repeatable by others. Keep it simple. Keep it consistent.
Things to remember: Keep it simple, make it memorable. Keeping things simple takes a lot of hard work. Behind every great idea is countless years of sweat, trial, error and discovery. It just looks easy at the end.
Things to remember: Love in all you do, including love of your clients. Love is not just a feeling. It always about doing. Love is in deeds, not in words. Even in marketing.
Things to remember: A good idea is just that, an idea. It will go no where else without action. A great plan, hard work and action are required to execute a good idea into a great one. Work hard and your ideas will work for you.
Things to remember: Too much marketing is too much. Know who you are trying to reach and why. Know when to stop marketing and let someone buy.
Things to remember: Make sure your marketing strategy includes goals. Don’t get distracted by what others are doing, keep your eyes on your goals. Always forge forward, and don’t give up.
Things to remember: Facts don’t always tell the truth. Don’t use facts to stretch, distort and disfigure the truth. Your best message is the truth. The whole truth.
Things to remember: Marketing has to start from within. The message needs to resonate internally before it can work its way externally. Start inside and work your way out.
Things to remember: Marketing isn’t magic. You can’t just snap your fingers and have great marketing. It takes consistency, creativity and hard work. Working hard on your marketing will pay off in the end.