Things to remember: Connecting with your audience is critical. Do more than communicate. Connect. To truly connect with people you have to be engaging, interactive and reach them on a level they want to be reached.
for: ‘The Unbreakable Rules of Marketing’
Things to remember: Clients aren’t targets. They are people, just like you and I. If you treat people like targets, they will run as fast as they can in the other direction. Connect with your clients on a level that they want to be reached.
Things to remember: Someone who is more consistent than you will kick your ass. Consistency comes in many forms. Consistency is constantly telling the same story over and over, and doing that wherever you can.