Learn the Essentials of How to Market Your Company
PURA Marketing hosts workshops on The 9½ Unbreakable Rules of Marketing™. These are the rules that will make all the difference in whether your marketing efforts are successful. Find out which ones you are already obeying, and which ones you’re breaking―to your peril.
Here are just three of the Rules you’ll learn about:
Rule #2: Perception is Reality
Don’t confuse people with the facts. They know what they know. You need to understand how to change what they think they know about your company, products or services.
Rule #7: Emotions Rule the World
Once you realize that all decisions are made on an emotional level, you’ll begin to learn how to appeal to the right emotions to get people to love you.
Rule #9: Everything is Marketing
Every single impression you or your company make on the world is marketing. It’s not just your ads. The more you realize that everything you do is marketing, the better you can control what people actually think of you.
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About the Workshop
The 8-hour workshop is led by Cathey Armillas and Jeff Berry, longtime veterans of marketing for everything from small businesses to multinational corporations. Together they have been applying the Unbreakable Rules for decades.
- You and your team will learn each of the 9 1/2 Rules, how they work, and how they apply to your company.
- You’ll do practical exercises with the Rules as they work your own, current marketing efforts.
- Your team will have a much better grasp of how to do your own marketing, and how to more effectively use your marketing services vendors.
- The workshop is conducted at your own business to make the workshop more convenient for you.
If you want your company to market itself successfully, you first need to know and follow these Unbreakable Rules. To book PURA to host a workshop at your company or organization, email PURA.
