Things to remember: Make sure your marketing strategy includes goals. Don’t get distracted by what others are doing, keep your eyes on your goals. Always forge forward, and don’t give up.
The Unbreakable Rules
Things to remember: Facts don’t always tell the truth. Don’t use facts to stretch, distort and disfigure the truth. Your best message is the truth. The whole truth.
Things to remember: Marketing has to start from within. The message needs to resonate internally before it can work its way externally. Start inside and work your way out.
Things to remember: Marketing isn’t magic. You can’t just snap your fingers and have great marketing. It takes consistency, creativity and hard work. Working hard on your marketing will pay off in the end.
Things to remember: Marketing requires constant effort. Everything your company does affects the impression you make. There are no short cuts to marketing. Work hard on your marketing, and it will work hard for you.
Things to remember: Marketing is about getting people to love you If you love first, you’re more likely to get love from others When people connect with you, they fall in love with you
Case Study: SSI Shredding Systems SSI is an industrial shredder manufacturer that builds custom shredders for a wide variety of industries including recycling, waste management and a long list of specific industries that need bulk reduction. The Problem SSI had been a manufacturing company that was around for over 20 years and had been riding […]
Things to remember: The soft sell = Love (no one likes sales “shoved” down their throat) The hard sell = Prostitution (that’s what you’re doing when you’re trying to force feed your marketing down someone’s throat) Chose love over prostitution.
Things to remember: Don’t ease up on your marketing. Smash down on the gas in order to make it up the hill of the “bad economy”. If you ease up on your marketing, you will get passed by.
Things to remember: Be #1 at what you do. Because whatever it is that you do, you have to do it well. If you’re in business only for money, you should get out! Do what you’re good at. It’s the best marketing you have.