The Unbreakable Rules

The Unbreakable Rules of Marketing: Everything is Marketing

Things to remember: Every single thing you do is marketing. Nothing you do is immune from the impression you make. Sweat the small stuff and the big stuff will follow.

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The Unbreakable Rules of Marketing: Marketing Requires a Strategy

Things to remember: Marketing requires a good strategy. A strategy is not a tactic. Be consistent and stick to your strategy.

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The Unbreakable Rules of Marketing: Keep it Simple

Things to remember: Your marketing message should be simple. No one remembers complex. Keep it simple or you’ll simply be forgotten.

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The Unbreakable Rules of Marketing: Marketing is Not an Expense

Things to remember: Marketing is not an expense, it’s an investment. Like any investment, you need a plan to make it a good one. Invest in your marketing, and expect a return on your investment.

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The Unbreakable Rules of Marketing: Be Unexpected

Things to remember: Don’t do the expected thing. Our brains are wired to notice the new and unexpected. Be unexpected. Be entertaining. Be memorable.

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The Unbreakable Rules of Marketing: Go Big or Go Home

Things to remember: “Big” directly relates to the effort that you put out. Marketing is an investment, not an expense. Everything you do for your marketing, do it full out…or don’t even bother.

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The Unbreakable Rules of Marketing: The Medium is Not the Message

Things to remember: The medium cannot replace the message. Your message has to be strong and clear. If the message is strong enough, it can become the medium.

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The Unbreakable Rules of Marketing: Your Brand is Your Reputation

Things to remember: You have a brand whether you like it or not. If you aren’t controlling your brand, someone else is. With consistency, creativity, and hard work, you can build a great brand.

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The Unbreakable Rules of Marketing: Emotions are the Ultimate Connection

Things to remember: In marketing, emotions are the ultimate connection. Facts and figures will never motivate people the way emotions can. Never fool yourself into believing that your marketing isn’t about emotions.

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The Unbreakable Rules of Marketing: Perception is Reality

Things to remember: What people believe is ultimately reality. People create their own perceptions, but only from the cloth you provide them with. Control your customer’s perceptions, and reality will take care of itself.

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Contact Info

PURA Marketing
(503) 583-2570
creativeminds@puramarketing.com