The Unbreakable Rules

The Unbreakable Rules of Marketing: Connection is Everything

Things to remember: Connecting with your audience is critical. Do more than communicate. Connect. To truly connect with people you have to be engaging, interactive and reach them on a level they want to be reached.

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The Unbreakable Rules of Marketing: Clients Aren’t Targets

Things to remember: Clients aren’t targets. They are people, just like you and I. If you treat people like targets, they will run as fast as they can in the other direction. Connect with your clients on a level that they want to be reached.

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Spinach Has a Bad Brand

Talk about having a bad brand. Spinach has one of the worst brands ever. Growing up, as kids we never liked spinach. Yet, when we got older, most of us realized that spinach wasn’t that bad. Actually, it was pretty good. So how did spinach get such a bad brand? I really hate to point fingers but I’m […]

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The Unbreakable Rules of Marketing: Creativity

Things to remember: Don’t be afraid to be creative The only way to connect with people is through creativity Don’t do what everyone else is doing

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The Unbreakable Rules of Marketing: Consistency Beats Ability

Things to remember: Someone who is more consistent than you will kick your ass. Consistency comes in many forms. Consistency is constantly telling the same story over and over, and doing that wherever you can.

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Exceptional Women Northwest interview: Cathey Armillas

Listen to Cathey Armillas’ interview on Exceptional Women Northwest to hear about the power of creativity, Toastmasters, and living life backwards! 3 things to take away from this interview: 1) Have the guts to be creative In marketing, you have to connect with people through emotions. Most people want to shout at you with their […]

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You’ve Got to Find What You Love

Steve Jobs shares a wonderful speech on how we have to find what we love in life through his commencement address to Stanford University in 2005. Steve shares three stories: Connecting the Dots: If Steve had never taken a calligraphy class in college, computers may have never have been designed with multiple typefaces and proportionately spaced fonts. […]

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I Would Do Anything For Love…Well, Almost Anything!

Check out this funny ad from McDonalds. We *love* when companies think about us and create ads that will entertain us rather than bore us to death!

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Life Lessons 101: Wear Sunscreen!

If I could offer you only one tip for the future, sunscreen would be it. The long-term benefits of sunscreen have been proved by scientists whereas the rest of my advice has no basis more reliable than my own meandering experience. I will dispense this advice now. Enjoy the power and beauty of your youth. […]

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What’s Love Got To Do With It?

I have just one thing to say to you: I love you. Not literally, of course. That would be creepy. But did you notice what happened to you when you saw those three little words? Did you gulp? Did you want to read on? Did you want to hear more?  Did you turn around and […]

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PURA Marketing
(503) 583-2570