The Book


The Unbreakable Rules of Marketing
9 1/2 Ways to Get People to Love You

Get people to love you.
The Unbreakable Rules of Marketing are the rules that govern how to get people to love you, your company, your products, your ideas, your cause, or your dog.

After you read this book, you’ll be far more conscious of how you’re marketing all the time, and how you can be much better at it. Whether you’re trying to get someone to buy your product, vote for you, go out with you, marry you, hire you, or get your kids to clean up their room, you’re marketing. This book is about the principles of marketing that have always been with us, but that most people aren’t even aware of.

In the book, you will learn the rules:

  • Consistency Beats Ability
  • Perception is Reality
  • Be Creative or Die
  • The Medium is Not the Message
  • Work Hard to Keep it Simple
  • Give Love to Get Love
  • Emotions Rule the World
  • Go Big or Go Home
  • Everything is Marketing

And of course, the 1/2 rule of Know the Rules and Know When to Break Them.